- ISPs could allow users to choose between multiple backbone providers and switch between providers at will. This could lead to increased competition among backbone providers as users become able to adjust their Internet plans dynamically based on price, quality of service, and other factors.
- ISPs could specialize in different QOS's related to voice, video, gaming, and other uses of the Internet for which standard TCP connections provide a less-than-optimal user experience. Users could then purchase standard Internet services using one route but purchase a different route for specific applications like video and voice conferencing or online games.
- Route choice could provide incentives to help ISPs transition to pay-as-you-go services. ISPs are currently struggling under the current unlimited monthly services model to remain profitable due to the uneven distribution of actual Internet usage among users. By allowing users to purchase from multiple different providers offering different QOS levels for different applications, users may become more acclimated to the idea of paying for the directly services that they use.
For me, the largest barrier to a technology such as NIRA succeeding in the current world is related to usability. Right now users don't have to think at all about the route their packets take throughout the Internet. If a new technology such as NIRA forces this choice on end users, then it must offer benefits that are significant enough to offset the new burden the technology places on them More likely, existing technologies like browsers and browser plugins would be augmented to make the choice intelligently for users so that they don't have to think about it beyond possibly an initial setup.
It's hard to tell from a superficial analysis how beneficial route choice would be for the growth of the Internet and for society as a whole, but it is an interesting feature to ponder new possibilities with.